Wednesday, February 19, 2014

Marketing Specialist Opportunity

One of our clients, Scoville Fasteners, is looking for a Marketing Specialist.

Jean G. Cobb Senior Vice President | Management Supervisor, Freebairn & Co.

Marketing Specialist
Location: Scovill Fasteners, 1802 Scovill Dr., Clarkesville, GA 30523
Position: Full-Time, Salary
Reports To: Director of Marketing
Job Type: Marketing Activities, Project Management, Analysis and Administrative
Industry: Manufacturing, Trim and Fasteners for apparel, industrial and specialty products, B2B customers
Education: Bachelor’s Degree or higher; Equivalent work experience with some college may be considered.
Experience: 2 to 5+ years related experience
Travel: 5-10%
Start Date: ASAP
Apply: Please submit cover letter and resume through Contact Us page to Human Resources.

Position Summary:
This position creates, plans, directs and delivers marketing programs and activities to support growth and expansion of company brand, products, and services to internal and external customers. This position will implement, execute and support a broad range of marketing strategies. This position works with internal and external resources to ensure marketing projects deliver maximum audience impact and are completed accurately, within budget, and in a timely manner.

Essential Duties and Responsibilities
• Manages the creative development process and traffic for assigned projects including completion of project briefs, communicating with all resources involved & proofreading/editing.
• Collaborates effectively with agency, creative and communications partnering suppliers to assure efficiency and effective delivery of end product.
• Champions and executes company brand strategies and tactics throughout a range of communications & cultural platforms.
• Enforces brand marketing guidelines in trademarks, logos and publications.
• Executes product marketing activities including promotional support materials and catalog content maintenance.
• Executes and supports web and social media marketing activities including content development, maintenance, enhancement and project coordination.
• Creates and maintains communications such as brochures, advertising, directories, promotions, sample cards, labeling, packaging and various other related materials.
• Manages inventory and document control for all marketing materials.
• Coordinates tradeshow support, registration, leads and analysis
• Supports customer insight projects including analysis and design of surveys
• Analyzes sales revenue, forecasting and pricing to support Sales Management strategies.

• Creative thinker with proofreading and editing skills.
• Strong verbal and written communication skills.
• Demonstrated initiative, follow-through, and problem-solving ability.
• Demonstrated project management and analytical skills with the ability to multi-task, manage priorities and time.
• Team-oriented individual with proven ability to manage multiple deadlines and projects at once.
• Ability to work in a fast-paced, changing environment.
• Desire to make a contribution in a continuous improvement environment.
• Ability to learn new concepts and software applications quickly and independently.
• Strong skills in MS Office (PowerPoint, Excel, Word and Outlook)
• Content management software experience- (Word Press specifically is a plus)
• Knowledge in building a social media presence through media such as Linked In, You Tube, or Facebook.
• Knowledge of current marketing trends, concepts, practices, and procedures.
• Knowledge of budgeting processes.

Additional Information
• Experience in B2B industry or company preferred.
• Experience in B2B marketing or working at an agency is a plus.
• Knowledge of web marketing strategy and analytics is a plus.
• Knowledge and use of ERP system (especially AS 400/ BPCS) is a plus
• Experience in copywriting, presentation creation and press release writing is a plus.
• Experience with Adobe Illustrator and other Adobe products or design products is a plus.
• Experience with MS Project and Survey Monkey is a plus.


Friday, February 14, 2014

Valentines and Resumes

People often draw comparisons between the job search and dating. They’re both really about finding the perfect fit.

Well, in honor of Valentine’s Day, I’m going to take this comparison a bit further. As you prepare resumes for jobs and internships in your near future, I want you to think about resumes as valentines. They should both convey your true self in an honest and straight-forward way.

How are resumes and valentines related?

Both are traditional forms of communication that are evolving with technology. Resumes and valentines should be well written no matter what but can be adapted to any number of digital platforms. Just don’t confuse LinkedIn with

Both should be personally tailored for the intended recipient. You sure don’t want your Valentine to feel like one among many. Same goes for potential employers. They should see that your resume is written specifically for them.

Both should be written in a strong, active voice. On a valentine, this means: "I love you." NOT "You are loved by me.” On a resume this means: Begin each entry with a strong, active verb. What have you done that shows you are ready for the job to which you apply? Strong, active verbs include pioneered, spearheaded, published, managed, created, designed, developed, revitalized, produced, promoted, directed, collaborated …

Both require attention to detail. They should be edited for correct spelling, grammar and punctuation. You don’t want your Valentine or your potential employer to miss the message because of some silly mistake. 

Both should be written in a consistent voice. You don’t want your Valentine or your potential employer to think you have multiple personalities.

On that note, never lie on a resume or a valentine. 

Parallelism will make both valentines and resumes sing. ("For it was not into my ear you whispered, but into my heart. It was not my lips you kissed, but my soul.” --Judy Garland)

Best of luck in your lives and careers, 
Prof. Nix

Friday, November 22, 2013

Broadcast Specialist Opportunity

The Georgia State Senate Press Office is currently looking to fill its Broadcast Specialist position.

This role is a full-time, permanent position. Responsibilities of the Senate
Press Office Broadcast Specialist include:

· Film, edit and produce videos for all 56 Senators and the Lt. Governor using industry standard
video production software
· Manage social media initiatives for the Georgia State Senate; including live updates from the
Senate Chamber and committee meetings, and Facebook photo essays (WordPress, YouTube, Facebook,
· Promote new media use to Georgia State Senators
· Create strategic communications plans for Georgia State Senators, including press releases,
columns, statements, media advisories, talking points and speeches
· Assist with daily press clippings
· Facilitate media requests in a timely manner
· Develop crisis communications plans for senators and propose solutions to enhance public
· Press conference coordination - prepare audio equipment, seating arrangements, podium,
microphone positioning and media outreach
· Monitor media coverage for individual senators
· Manage the uploading of committee audio throughout session
· Develop relationships with statewide and local media
· Prep senators for interviews by providing talking points, appropriate research and media

Candidates must have strong functional knowledge of film production software (including Final Cut Pro X, Toast, Lightroom, Photoshop and other programs on the Adobe Creative Cloud) as well as a demonstrated record of new media strategy and management. Preference will be given to broadcast journalism, public relations, video production or communications backgrounds.

Please send resumes, two (2) video production samples, two (2) writing samples and references to

The Senate Press Office is the official press and media relations office for the Georgia Senate.
This office does not produce campaign-related materials, write campaign speeches, or participate in other campaign-related or partisan activities beyond the scope of the day to day duties.

CONTACT: Jennifer Yarber, Director
Georgia State Senate Press Office
201 Coverdell Legislative Office Building
18 Capitol Square S.W. Atlanta, GA 30334

Thursday, October 24, 2013

Ad Rep Opportunity

Piedmont alum, Eric Mathews, shared this job posting with us. His mother is the managing editor at this company:

Lakeside Publishing, Woodstock Ga., publisher of The Cherokee Ledger-News and The Kennesaw Ledger-News, is seeking  motivated advertising representatives. Sales experience or a degree in marketing or communications preferred. E-mail resume to No phone calls please.

Wednesday, October 16, 2013

Sports Reporter Opportunity

The Northeast Georgian’s editor, Lane Gresham (also an alum), asked our department to forward this job opening to you …

The Northeast Georgian, an award-winning, twice-weekly newspaper serving Habersham County, has an immediate opening for an enthusiastic, community-minded sports reporter. This is an excellent spot for a talented newcomer seeking to build experience and credibility.
Successful candidates must demonstrate a proficiency with InDesign. Other requirements include knowledge of AP style and photography. Qualified applicants should email cover letter, resume, 3-5 clips, as well as 2-3 page designs, and professional references to E. Lane Gresham, editor at Deadline for submission is Oct. 25. No phone calls, please.
The sports department covers one high school, three middle schools, one prep school and one college. The successful candidate will leverage established community resources to enhance coverage with recreation department and other sports-related content.
The Northeast Georgian is owned by Community Newspapers Inc., headquartered in Athens, which owns 28 newspapers in Georgia, Florida and North Carolina.

E. Lane Gresham
Editor-The Northeast Georgian

Thursday, September 26, 2013

Part-time opportunity in Athens

Cox Media Group Athens is seeking a part time Traffic Assistant for our 6 radio stations. 
You will assist the Traffic Manager using an internal software product and work collaboratively with the Sales, Production, Programming and Promotions departments to ensure daily logs are accurate and complete, as well as responding to special requests for affidavits, invoices, and other items as necessary.   Additional duties would include assisting the General Sales Manager with day to day tasks and reporting as requested.
The successful candidate will be extremely detail oriented and have superb time management skills as you will operate in an environment that will have multiple and often changing priorities.  Computer proficiency is required, and experience with Marketron or other traffic programs is a plus but not a necessity. 
Closing Statement
If you are interested in working for one of the best broadcast companies in the industry as a Traffic Assistant  send your resume to  or  No Phone calls please.
Cox Media Group Athens is a Drug-Free Workplace and an Equal Opportunity Employer.

Monday, September 2, 2013

Job Opening: Public Relations Manager Atlanta Streetcar




TEL (404) 330-6004

Kasim Reed

Mayor City of Atlanta

Sonji Jacobs Dade

Director of Communications City of Atlanta

Public Relations Manager Atlanta Streetcar

Title: Public Relations Manager

Department: Atlanta Streetcar / Department of Public Works

Supervisor: Tim Borchers, Executive Director, Atlanta Streetcar

Interested candidates should submit a cover letter and resume to no later than Friday, September 13, 2013 at 5:30 p.m.

About the Atlanta Streetcar

The Atlanta Streetcar is the first phase of a comprehensive, regional streetcar and transit system in the City of Atlanta and the region to address issues of transportation, land use, smart growth, and sustainability while providing last-mile connectivity to riders.

The Atlanta Streetcar is a modern, ADA compliant, electrically powered transit system. The streetcar will run for 2.7 miles in the heart of Atlanta’s downtown, business, tourism and convention corridor connecting Centennial Olympic Park area with the vibrant Sweet Auburn and Edgewood Avenue districts.

The Atlanta Streetcar project is a cooperative effort by the City of Atlanta, the Atlanta Downtown Improvement District (ADID) and MARTA. The streetcar will run through the heart of Atlanta's business, tourism and convention corridor, bringing jobs and new economic development to the city.

Public Relations Manager Overview

The Atlanta Streetcar seeks an energetic and articulate Public Relations Director for our press initiatives. The Public Relations Manager will be the primary spokesperson for the

Atlanta Streetcar. S/he will work with our staff and partners to build and undertake communications strategies that keep the public informed on the construction and operation of the Streetcar.

This position serves as a key liaison with external stakeholders to identify, develop and implement public relations strategies and tactics. This includes collaborating with public, private, community and civic organizations to achieve Streetcar goals.


Work with the Executive Director and Mayor’s Office of Communications to define earned media goals. Develop proactive and reactive external public relations and media outreach plans to achieve these goals.

Draft press releases, field press calls and seek out earned media opportunities on a daily basis.

Maintain and build relationships with press. Cultivate strategic media relationships and work closely with key media influencers, reporters, journalists, producers, and editors.

Identify newsworthy trends and stories to pitch to the media.

Write Op Eds, key messages and talking points. Work with the Executive Director and Mayor’s Office of Communications to guide the public image of the Streetcar.

Provide media preparation and training to staff and volunteers.

Manage the content of the Streetcar’s webpage and social networks

Accompany the Executive Director at public appearances and media interviews


The candidate must possess a bachelor’s degree in communications, journalism, public relations, or related fields and demonstrate 5-7 years of media/public relations experience working in public relations, journalism or in a communications capacity, managing public and media relations, preferably in a transportation environment.

Strong media contacts and a track record of securing proactive placements. Demonstrated ability to earn print, television, radio and online media.

Ability to distill complex positions into sound bite-ready talking points and deliver them as a professional spokesperson.

Impeccable editing skills, plus excellent written and verbal communication skills, with a demonstrated ability to shape the story and manage the message in media communications.

Proven track record of success working independently with an ability to excel in a fast-paced environment with constantly changing priorities.


Experience integrating varied communications channels (organizational publications, social media and web sites) into media strategy a plus.

General knowledge of paid media and advertising opportunities in the Atlanta market a plus.


Salary range of $58,000 – $78,000 annually. Salary is negotiable, based on experience. The City of Atlanta is an equal opportunity employer.